Madison

Madison Go Live with X3CloudDocs
How the UK’s leading cycle part distributor eradicated financial inefficiencies surrounding traceability, workload, and speed through X3CloudDocs.

Company Name: Madison

Location: UK

Company Size: < 500

Module(s) Purchased: PIA

The Business

Madison is a UK-based distributor of bicycle parts, accessories, and powersports equipment, connecting leading global brands with independent retailers and trade customers. With over 40 years of industry experience, Madison combines deep product expertise, strong logistics, and high-service support to help cycling and sports retailers succeed across the UK and Ireland.

The Challenges

As Madison continued to grow as the UK’s leading distributor of cycle parts and accessories, the Finance team faced increasing pressure from paper-heavy processes. Manual handling, printing, and rekeying of invoices limited accuracy and made it harder to maintain traceability across financial documents.

Following an internal review, Madison identified the need to reduce paperwork, improve accuracy, and relieve workload within the Finance department—while ensuring any new solution integrated cleanly with Sage X3.

As Madison grew, paper-heavy finance processes were limiting accuracy and visibility. Reducing manual handling has helped improve control and ease the workload for our Finance team.

Andrew Carter-Gates, Management Accountant

Why X3CloudDocs

While reviewing potential solutions, including SAP Concur, Madison found that many options offered more functionality than required and introduced unnecessary complexity. X3CloudDocs stood out as a solution that delivered the right balance of capability, simplicity, and value.

A key deciding factor was its native integration with Sage X3, eliminating the need for bridging software and increasing confidence in the overall solution.

One of the biggest factors for me was the integration. X3CloudDocs proved to link better with Sage X3 than any other software. There is no need for any bridging software to allow it to work, and this gave me much more confidence in Mysoft and X3CloudDocs compared to competitors.

Andrew Carter-Gates, Management Accountant

The Outcome

Despite X3CloudDocs being newly launched at the time of implementation, Madison worked closely with the implementation team to overcome early hurdles. Changes and refinements were handled quickly, ensuring the solution met the needs of a sophisticated finance operation.

The overall experience reinforced confidence in both the technology and the people behind it.

All 31 users have received it well, and not one person has said anything bad about X3CloudDocs, which, for me, is a win. It’s so easy for us to use and it’s so much quicker!

Andrew Carter-Gates, Management Accountant

Recommending X3CloudDocs

The overall experience reinforced confidence in both the technology and the people behind it.

It’s fair to say that X3CloudDocs overcame everything we threw at them. Any changes we wanted were dealt with in a very timely way. Both Paul and Brian have excellent knowledge of the product — I dealt directly with Paul throughout the process, and he was just fantastic!

Andrew Carter-Gates, Management Accountant