RH Amar

RH Amar, a Specialist Distributor in the Food Industry, Embraces Technology for Streamlined Operations
Learn how the UK’s leading fine food importer and distributor, RH Amar, leverages automation to enhance their service delivery and operational efficiency.

Company Name: RH Amar

Location: UK

Company Size: >200

Module(s) Purchased: PIA, SOA

The Business

RH Amar is one of the UK’s leading full-service distributors and growth partners for ambient food and grocery brands, connecting producers with retail, foodservice, online, and convenience channels. With sales, marketing, logistics, and brand-building expertise from its High Wycombe base, RH Amar helps both established and emerging brands grow across the UK market.

The Challenges

RH Amar had grown into a well-established specialist distributor while continuing to rely heavily on paper-based finance processes. Manual data entry, physical invoices, and traditional working methods created a significant administrative burden and limited the finance team’s ability to focus on activities that would support the company’s ongoing growth.

As a long-standing business with deeply embedded processes, RH Amar needed to modernise carefully—introducing new technology in a way that respected existing ways of working while delivering meaningful operational improvement.

There was a lot of manual data entry into our main system, which is Sage X3. There was a lot of manual typing and punching in data that was on paper. We were very paper-based. Now it feels like history! We are too big to deal with paper anymore

Paul Tuhrim, Finance Director

Why X3CloudDocs

RH Amar selected X3CloudDocs to support a transition away from paper-based invoice processing while integrating seamlessly with Sage X3. The solution enabled the business to introduce automation without disrupting day-to-day operations and supported a smoother transition for teams accustomed to traditional processes.

By digitising invoice handling and approvals, X3CloudDocs provided a foundation for efficiency gains while aligning with RH Amar’s long-term sustainability and growth objectives.

It’s certainly the best thing we’ve done in years and I’m glad Mysoft approached us because it’s been seamless.

Paul Tuhrim, Finance Director

The Outcome

The impact of automation is felt clearly across RH Amar’s finance team. Tasks that once took several hours can now be completed in a fraction of the time, reinforcing the immediate value of moving away from traditional, paper-based processes. As the business continues to grow and handle increasing volumes of documents, X3CloudDocs is viewed as a critical enabler of efficiency and scalability.

X3CloudDocs helps us manage the bulk of invoices and debit notes that we receive. It’s so much easier to manage the time that you spend processing them.

Paul Tuhrim, Finance Director

Recommending X3CloudDocs

Our Accounts Payable Manager is able to post through X3CloudDocs in half an hour, when it would’ve taken four or five hours to do it manually. Without a question, we would recommend X3CloudDocs. It would be crazy not to have X3CloudDocs.

Paul Tuhrim, Finance Director